AI Customer Support Software: 11 Best Tools for 2023
Advancements in technology and the adoption of AI have rapidly changed the landscape of customer service. As businesses continue to prioritize providing a better customer experience, AI tools for customer service have emerged as essential solutions for delivering efficient and effective support.
In this article, we’ll explore some of the most promising AI customer support software available for 2023. If you want to improve your customer support operations or are considering implementing AI-based solutions, this list will enable you to make an informed decision.
How AI tools help customer service teams
AI tools automate repetitive, mundane tasks that might otherwise take up time and labor. With AI-powered chatbots and assistants, customer service teams can automate responses to frequently asked questions, offer personalized product recommendations, handle multiple customer conversations simultaneously, and operate 24/7 without exhaustion. This not only frees up time for service agents to tackle complex queries but also significantly reduces customer waiting time.
Many AI tools are built with machine learning capabilities that adapt and improve over time. They learn from every customer interaction, evolving their understanding of issues and refining their problem-solving aptitude. As a result, AI tools can help you predict customer needs or problems even before they surface, transforming reactive customer support into a more proactive, anticipatory service.
These tools can also unlock relevant and deeply insightful data for customer service teams. Analyzing patterns and trends collected from thousands of customer interactions allows these teams to identify common issues, customers' preferred communication channels, peak support times, and more. These actionable insights pave the way for strategic decision-making that helps improve efficiency and elevate customer satisfaction.
AI also enhances personalization, an important trademark of modern customer experiences. AI tools have the capability to analyze customer behavior, history, and preferences to help your team offer much more tailored and relevant experiences. And when customers feel seen and understood by a brand, their loyalty naturally increases.
Supercharge your support with AI
At Help Scout, we’ve made using AI feel effortless. Learn more about how our AI features can save you time and energy on every conversation.
Learn More
Benefits of AI for customer service
AI-powered tools will make a significant impact on the way customer service operates. Here are just a few of the benefits:
Decreased response times
A notable advantage of using AI for customer service is the increased speed of handling customer inquiries. AI tools reduce response times by automating routine processes, such as answering FAQs or processing simple tasks, through chatbots and AI assistants. As a result, customers receive immediate assistance, leading to increased satisfaction.
Improved accuracy
AI tools with smart language processing capabilities and machine learning enable improved accuracy in responding to customer inquiries. They can give customer support teams the information they need to provide precise, relevant responses through a better understanding of the context of a customer's inquiry and by drawing from an extensive knowledge base. Additionally, as these AI systems learn from past interactions, they become more accurate and reliable over time. This improvement in accuracy reduces errors and contributes to seamless support experiences for customers.
Actionable insights
Data analysis is another significant benefit of AI tools in customer service. By processing large volumes of customer interactions and conducting detailed analyses, AI tools can provide valuable insights into customer behavior, preferences, and trends. Customer service teams can leverage this data to anticipate customer needs, troubleshoot common issues more effectively, and stay attuned to customer demands.
Personalized experiences
AI tools excel at enhancing personalization in customer support by analyzing and understanding customer behavior, preferences, and histories. This understanding helps power customized support interactions that address individual needs and respond more effectively to each customer's unique situation. By enabling support teams to provide more personalized experiences, AI technology makes it possible to foster stronger customer relationships, boost loyalty, and ensure a positive brand perception.
Types of AI tools for customer service
AI has a lot to offer when it comes to the way you deliver customer service, helping teams automate common inquiries, provide around the clock support, and free up time to focus on complex and personalized interactions. Here's a closer look at different types of AI-powered tools you can use to streamline customer service operations.
AI-powered chatbots
AI-powered chatbots are becoming increasingly common as a frontline customer support solution. They can learn from past interactions, understand user needs, and provide immediate responses to common customer queries. Using AI chatbots enables your business to:
Manage high volumes of requests without needing additional human resources.
Offer immediate responses to customers, reducing wait times and enhancing the customer experience.
Focus on more complex tasks that require human intervention.
Automated tasks and workflows
With AI, routine tasks such as customer data entry and ticket creation can be easily automated. By reducing the need for manual intervention, these tools can:
Decrease the risk of human error.
Make the customer service process faster and smoother.
Improve the overall customer experience.
Help manage customer service logistics, such as assigning tasks based on the complexity or nature of the problem.
Natural Language Processing (NLP)
NLP algorithms can read and understand human language, greatly improving AI's ability to handle customer interactions. With NLP you can:
Better understand customer queries and complaints.
Provide more accurate responses.
Analyze positive and negative sentiments in customer feedback.
Create voice-based AI responses to customer queries.
Top AI tools for customer service
Every AI tool comes with unique capabilities intended to address the challenges you may face when delivering customer service. By understanding what's available, you can make an informed decision on which AI tool will best align with your customer service objectives. Here are some customer service software platforms offering AI functionality to help you navigate through your choices.
Help Scout
Custify
Yuma AI Ticket Assistant
Freshdesk
Tidio
Caffeinated CX
HubSpot
Balto
Brainfish
Kustomer
Zendesk
1. Help Scout
Best customer service AI tool for human-centric customer interactions.
Help Scout is a communication platform that helps teams across an organization have better conversations with their customers. Quick to set up and easy to use, companies use Help Scout to create email inboxes like support@ and info@, put live chat on their websites, build help centers, and more. All of those customer interactions flow into a single view that looks just like an inbox, but it offers powerful collaboration and automation tools under the hood.
Taking customer interactions to the next level, we’ve also introduced AI summarize and AI assist to enhance the support experience for both customers and team members.
Reading through long email threads to understand the context of customer conversations can be cumbersome and inefficient. AI summarize enables you to spend less time getting caught up and more time providing high-quality support. With just one click, it offers concise summaries of email threads, enabling your team to quickly get up to speed on customer conversations.
Let's explore a few scenarios where AI summarize can enable your team members — both customer facing and non — to provide even better support:
Team member, shift, or support channel changes: When customer conversations transfer between team members or across different support channels, this tool can help incoming support staff quickly understand what's already been discussed, ensuring seamless continuity.
Support escalation: When a situation demands escalation, AI summarize can give managers a brief and clear rundown of the issue's history, enabling them to make well-informed decisions promptly.
Quality assurance process: Teams conducting QA reviews can quickly get an overview of a conversation to help them identify areas of improvement or excellence.
Cross-departmental collaboration: Sometimes it's necessary to bring in individuals outside the immediate support team. The AI summarize tool allows for efficient catch-ups, regardless of one's familiarity with the support process.
Once your team is ready to respond, AI assist can help them polish their replies, enabling better, faster service.
With AI assist, your team can:
Adjust tone: Use AI assist to modify replies to sound either friendlier or more professional, ensuring that responses stay consistent with your brand’s tone.
Adjust length: Expand short sentences into full replies or pare down wordy first drafts into succinct messages.
Check spelling and grammar: Check drafts for spelling and grammar errors.
Translate: Easily translate text into another language. Supported languages include Chinese, Dutch, English, Filipino, French, Korean, German, Indonesian, Italian, Japanese, Portuguese, Russian, Spanish, and Vietnamese.
AI summarize is currently available to customers on Plus and Pro plans, while AI assist is available across all Help Scout plans.
Price: Free trial available. Plans start at $20/user per month. Plans w/AI summarize start at $40/user per month.
Learn more about Help Scout:
2. Custify
Best customer service AI tool for understanding customer lifecycle.
Custify is designed to assist customer success teams in leveraging customer interaction data for business growth. Predominantly geared toward SaaS companies, Custify consolidates all customer data into one place and provides actionable insights gathered from different systems.
The platform uses advanced techniques to process and analyze customer data, compiling massive amounts of data from different systems quickly and extracting significant insights about customer life cycle and satisfaction levels, upsell opportunities, and potential churn risks. It also uses automated tasks to cut back on time spent on manual tasks and allow customer success teams to spend more time interacting with customers.
Price: Pricing available upon request.
3. Yuma AI Ticket Assistant
Best customer service AI tool for managing high volumes of customer support requests.
Yuma AI Ticket Assistant is designed to streamline the customer support process by integrating directly with help desk software. The platform prioritizes efficient and effective handling of each customer inquiry, ensuring a smooth workflow for support agents.
When a customer submits a ticket, Yuma's AI immediately begins analyzing the inquiry and preparing the most suitable response. If the AI is confident in its response, it suggests a draft to the agent. If the response has low confidence, the system won’t send a draft or disrupt the agent's workflow.
Yuma also uses AI to understand your business. By learning the writing style from past tickets, the AI can draft responses that align with the brand's tone and language.
Other significant features include the tool's capability to automatically build a knowledge base for your brand, ensuring accurate and personalized responses, and its ability to provide a summary of your entire conversation thread with a customer. Yuma also directly integrates with your Shopify data, using live product information to guide customer interactions.
Price: Free trial available. Plans start at $99 per month.
4. Freshdesk
Best customer service AI tool for providing omnichannel support.
Freshdesk is a customer service software solution that empowers support teams with an array of tools and flexibility to meet customer service demands. From managing tickets and automating workflows to engaging with customers in real time, Freshdesk aims to streamline the customer service process. Plus, it offers service across popular messaging channels like WhatsApp, SMS, social media, and more.
At the heart of Freshdesk's AI-powered service is Freddy AI for CX – Agent Assist. Freddy AI uses machine learning to continuously learn from past tickets and resolutions, which helps it suggest appropriate responses to new customer queries, accelerating resolution times and improving consistency in the support agents' responses. Freddy AI also uses sentiment analysis to prioritize tickets automatically and classify them, which streamlines the ticket management process for the support teams.
Beyond enhancing agent productivity, Freshdesk's Freddy AI offers real-time engagement, providing customers with instant responses and support. It also features AI chatbots that can perform actions directly in the chat interface, like looking up order status, booking appointments, and more, providing self-service for common queries.
In addition, Freshdesk allows for AI-powered routing, meaning tickets and chats are automatically assigned to the relevant teams or agents based on the query's context. The AI-driven bots can be easily deployed across various messaging channels, providing self-service support for customers, no matter their preferred communication channel.
Price: Free trial available. Plans including the features above start at $79 per month.
5. Tidio
Best customer service AI tool for real-time customer interaction.
Tidio is a customer service software that combines live chat, chatbots, and email marketing to provide a well-rounded customer service solution. It’s designed to bridge the communication gap between businesses and their customers, providing real-time support and interaction.
Tidio integrates AI primarily through chatbots designed to interact and engage with the customers as though a real person is talking to them, enhancing customer experiences and streamlining service processes. The chatbots not only handle common queries but can also be customized to take more advanced actions, like collecting leads and guiding customers through the checkout process.
Tidio's AI includes features like Visitor List, which uses AI to track and display all the visitors on the website in real-time, with details about their location and the pages they're visiting. AI-powered analytics provides a clear understanding of customer behavior, helping businesses align their strategies more effectively.
Price: Free trial available. Plans start at $29 per month.
6. Caffeinated CX
Best customer service AI tool for offering support in multiple languages.
Caffeinated CX is a customer service platform that specializes in improving customer support efficiency by providing native support integrations with widely used platforms such as Zendesk and Intercom. The platform has a quick implementation process so you can start using it almost immediately.
The platform uses AI to train responses based on your support history, knowledge center, and website. This adaptive AI learns from past responses and constantly adjusts to ensure the best support outcomes. The AI also tags tickets based on customer issues and sentiment analysis, a feature that helps support staff manage tickets without manually sorting them.
The AI features work across multiple channels, providing flexibility in managing customer interactions. It also supports more than three dozen languages, making it a great solution for businesses serving customers in multiple locations.
Price: Free trial available. Plans start at $299 per month.
7. HubSpot
Best customer service AI tool for centralizing marketing, sales, and customer service.
HubSpot is a comprehensive customer relationship management (CRM) platform that provides software, integrations, and resources for managing customer relationships across your business.
The platform offers AI-powered chatbots, which can handle customer queries around the clock, providing instant support and freeing up time for human agents. These chatbots are capable of learning from past interactions to provide tailored responses that enhance the customer experience. Additionally, AI assistance in the ticketing system ensures that customer issues are directed to the most suitable team or agent, based on the nature of the inquiry.
HubSpot also employs AI-backed automation to create a knowledge base from existing content, helping customers find answers to common questions on their own, and the AI technology works in analyzing customer feedback, using sentiment analysis to uncover patterns and trends in customer satisfaction.
Price: Free trial available. Plans start at $45 per month.
8. Balto
Best customer service AI tool for real-time call guidance in customer support call centers.
Balto is an AI-powered customer service tool that provides real-time guidance to contact center agents. The platform sends alerts to managers whenever there are coaching opportunities, allowing for real-time interventions. This strategy can promote immediate improvement in performance and enhance the overall call quality and customer satisfaction.
Another one of Balto's interesting features is the Real-Time Notetaker which uses artificial intelligence to automatically transcribe calls in real time. This frees agents from taking notes during critical customer interactions and highlights key information that could impact the conversation.
Price: Pricing available upon request.
9. Brainfish
Best customer service AI tool for AI-powered knowledge base functionality.
Brainfish is an AI-powered help center platform that addresses customer inquiries quickly and accurately using your existing help articles.
AI in Brainfish is primarily achieved through natural language processing and machine learning algorithms. These technologies enable the platform to analyze customer queries and provide instant responses based on the context and intent of the question. Additionally, Brainfish is capable of handling complex inquiries and delivering personalized responses, tailored to the wording of each question.
Brainfish integrates with popular help desk software and strives to reduce the time it takes to answer customer queries while increasing customer satisfaction and loyalty. Additionally, Brainfish's collaborative editor interface simplifies the process of building and interacting with your documentation, making it user friendly and easy to deploy.
Price: Plans start at $99 per month.
10. Kustomer
Best customer service AI tool for unified customer views across all channels.
Kustomer is a customer service CRM platform that streamlines the customer journey by providing omnichannel messaging and a unified customer view. AI-driven automations are available as a usage-based add-on called Kustomer IQ, or KIQ.
The platform integrates AI in several ways to enhance overall efficiency and customer satisfaction. For instance, Kustomer's AI-driven approach enables proactive assistance, addressing customer needs before they ask for help, potentially reducing inbound support volume. Another key AI feature of Kustomer is its powerful multichannel bots that automate routine agent interactions, delivering personalized experiences and promoting faster resolutions.
Kustomer's AI capabilities extend to its unified customer view, providing agents with the information and context for making better and faster decisions. This eliminates the need for tab switching and duplicate tickets, enhancing agent productivity.
Price: Plans including the features above start at $89 per month plus usage fees starting at $15 per month.
11. Zendesk
Best customer service AI tool for multichannel customer support.
Zendesk is a popular customer service platform that aims to centralize all service interactions and customer history in one unified interface, making it easier for support teams to track, prioritize and solve customer inquiries seamlessly and efficiently.
The platform leverages AI to identify and categorize customer queries, routing them to the appropriate agent or department. This ensures efficiency in handling inquiries and prevents agents from spending time on tasks that could be handled by AI automation.
Additionally, Zendesk’s Answer Bot leverages machine learning to deliver instant and precise answers sourced from your knowledge base, community forums, and other help resources. This accelerates response times, freeing up customer service agents to handle more complex inquiries. The platform's AI capabilities extend to predictive analytics, offering insights into customer experiences and satisfaction and powering proactive customer engagement strategies.
Price: Plans including the features above start at $115 per month plus the Advanced AI add-on at $50 per month.
Implementing an AI tool in your customer service team
Implementing AI tools in customer service can greatly enhance the efficiency and effectiveness of your support team. Here's how you can successfully introduce AI capabilities into your business.
Assess your needs and goals
Before selecting an AI tool, you'll want to evaluate your business needs and desired outcomes. Here are some key questions to consider:
What specific customer service tasks and challenges do you want to address by implementing AI?
What are your goals for AI-enhanced customer support?
How will you measure success (e.g., improved customer satisfaction, increased support team efficiency, or reduced response time)?
By answering these questions, you'll gain a clear understanding of your objectives and the criteria to look for in an AI tool.
Choose the right platform for you
As you saw in the previous section, there are quite a few AI tools for customer service available on the market, each varying in functionality and use cases. To choose the one that best fits your needs, consider the following factors:
Features: Evaluate each tool's capabilities and how they align with your goals. Some features you may be interested in include AI-driven chatbots, automated ticket routing, or sentiment analysis.
Integration: Ensure the AI tool integrates seamlessly with your existing customer service software or exists natively within the software you're planning to use. This will enable a smoother transition and allow for improved collaboration.
Scalability: Opt for a solution that can scale as you grow. The tool should be able to accommodate the increasing demands of your customers and customer service team.
Cost: Compare the costs of different AI tools, including subscription fees, setup fees, and any other additional expenses. Choose the one that provides the best value for your budget.
Customer support and training: Look for platforms that offer comprehensive customer support and training options so you can quickly troubleshoot issues and maximize the tool's effectiveness.
Customer needs: The AI tool you choose should align with your company’s support philosophy. Different tools focus on different goals like making the customer journey easier, more affordable, or faster.
Integrate the tool into your existing processes
Once you've chosen your ideal AI tool, the next step is incorporating the software into your existing workflows. Here are some strategies to consider:
Gradual deployment: Start by implementing the AI tool for specific tasks, gradually expanding its use to other areas of customer support. This will allow your team to become familiar with the technology and minimize process disruptions.
Training: Ensure your customer service team is trained in using the AI tool effectively. Identify educational resources, offer hands-on practice, and provide ongoing support to help them embrace the new technology.
Monitoring performance: Regularly review the AI tool's performance to ensure it meets your expectations. Keep track of key metrics aligned with your goals and make any necessary adjustments to improve results.
Feedback: Encourage your customer support team and customers to share their experiences with your AI tool through feedback and microsurveys. These insights can help refine its functionality and contribute to the tool's continuous improvement.
By following these guidelines, your business will be well-equipped to successfully implement an AI tool and reap the benefits it offers in customer service support.
Recommended Reading
Inside Help ScoutWe’ve Changed Our Minds About AI in Customer Service
Learn how and why AI is coming to Help Scout! Recent progress in AI, particularly the arrival of large language models and ChatGPT, have had us rethinking our approach to the value and application of AI in customer service.
Customer ServiceHelp Scout + AI = Better Customer Support
Watch the webinar to learn how and why Help Scout’s new AI features will help you deliver better service to your customers.
Enhance customer support with AI
The future of AI in customer service looks promising. With advancements in AI technology, we can expect more efficient automation, more accurate prediction of customer behavior, and more personalized and proactive customer experiences.
Help Scout is a strong contender when it comes to customer service tools that prioritize team efficiency and customer satisfaction. Our AI capabilities enable your support teams to address customer issues more effectively and with greater ease, giving them more time to focus on what truly matters: the customer.
Sign up for a free trial of Help Scout today and find out if we’re the right fit for you, your business, and your customers.
Jacinda Santora
The Supportive Weekly: A newsletter for people who want to deliver exceptional customer service.